About Gotch SEO Academy
Learn real systems trusted by 7-figure agencies and used to rank across Google, ChatGPT, and emerging AI search engines.
Our Mission
SEO doesn't fail because of a lack of information.
It fails because of a lack of systems.
Gotch SEO Academy exists to solve that.
We give you proven frameworks, processes, and coaching that eliminate the guesswork and deliver predictable SEO results at scale.
Why I Started Gotch SEO Academy
I originally created Gotch SEO Academy to train my own team. What began as an internal resource has grown into a platform that helps thousands of agencies and professionals deliver consistent results for their clients.
Today, the Academy includes three core programs:
- SEO Expert Certification
- AI Search Certification (Coming Soon)
- SEO Master Certification
Beyond the training, I lead weekly coaching sessions, and we've built a community of driven agency owners and SEO specialists who are ready to learn, share, and grow together.
When you join, you're not just getting training — you're joining a standard of excellence.
Join the top 1% of SEO professionals and stay on the cutting edge of AI search optimization.
What Makes Us Different
Real Agency Systems
The exact SOPs, templates, and workflows used by high-performing agencies.
Hands-On Coaching
Weekly live calls and direct access to experts who actually do SEO.
Certifications That Matter
Proof of mastery recognized across the SEO industry.
Pure SEO Community
100% focused on growth and results, without the noise.
Lifetime Updates
Training and systems evolve as Google and AI search change.
The Gotch SEO Academy Framework
Learn Systems
Gain access to structured certifications and step-by-step training.
Apply Systems
Use done-for-you templates, SOPs, and coaching to execute with precision.
Scale Results
Leverage our community, accountability, and frameworks to grow your agency or career.
Proven Results
success stories documented
agencies trained inside the Academy
implementation success rate when systems are applied
"The Gotch Academy provides unbelievable value. I don't think I could even put a price on how valuable it is. Best investment I've ever made and it's not even close."– Noah Kain, Agency Owner at Noah Kain Consulting
"Great course content, amazing coaching calls, and helpful templates/checklists/processes. This is exactly what I need to help me scale my SEO agency – I wish I would have found this sooner!"– Bryan Sekine, CEO at Fox & Owl Marketing
"I'd been doing SEO for about 5 years, and I felt like my skillset had plateaued. I was determined to find a paid course that I felt would help excel my growth, and Gotch SEO Academy did just that. It has been incredibly valuable for my business."– Josh Kimmes, President at Bear North Digital
"There are so many courses out there trying to sell you SEO instruction. It's very clear that Nathan Gotch is an expert and Gotch SEO Academy is ahead of the game."– Chris Dreyer, CEO at Rankings.io
Our Journey
A decade of refining SEO systems into the world's most trusted academy.
2015 – GSA v1.0
📄 Only 7 brave people enrolled — 100% text-based program 😬
2016 – GSA v2.0
🎥 Converted training into 100+ (poorly recorded) over-the-shoulder videos.
2017 – GSA v3.0
🎙️ Re-recorded 100+ videos with upgraded quality and audio.
2021 – GSA v4.0
🖥️ Built a custom platform with certifications, community, and twice-weekly coaching.
2023 – GSA v5.0
🤖 Released SEO Expert Certification v2.0 with AI-driven SEO systems.
2025 – GSA v6.0
🚀 Launching AI Search Certification v1.0 — leading the next era of SEO mastery.
Meet the Founder
I'm Nathan Gotch — entrepreneur, SEO expert, and founder of Gotch SEO Academy.
I've been in the trenches of SEO for over a decade, helping agencies and professionals get results they can count on. I started GSA to share the systems that work — without fluff, shortcuts, or gimmicks.
Join the Top 1% of SEO Professionals
Gotch SEO Academy isn't another SEO course.
It's a system, a community, and a standard for excellence.
Are you ready to get predictable SEO results?